How to Hit It Big in Business
Most business advice focuses on strategy and ideas, when the real gap for most entrepreneurs is execution. I wrote this book to close that gap with a practical method rather than theory.
Why I wrote it
Many entrepreneurs believe success comes from complex strategies or massive resources. In reality, the biggest difference between successful companies and struggling ones is usually execution.
Through years of building companies across telecommunications infrastructure, communication strategy, sports representation and technology platforms, I developed a pragmatic approach focused on clarity, speed and disciplined execution. The book is that approach written down.
The aim was a method someone can apply on Monday morning, not a set of principles to agree with and forget. Most business books fail the Monday test.
The five pillars
The book is organized around five pillars, drawn from building companies in industries different enough that anything which worked across all of them was unlikely to be sector-specific.
Opportunity Clarity
Understand the exact problem you are solving and why it matters. Most failed businesses were not beaten by a competitor; they were built on a problem that was real but not urgent, or urgent but not payable for.
Clarity here is unglamorous and does more to determine the outcome than any subsequent decision.
Execution Speed
Move faster than competitors while maintaining quality. Speed is usually framed as a trade-off against quality, but in practice most delay is not spent on quality — it is spent on deferring decisions.
Precision Play Soccer is the clearest illustration: the first two editions were each organized in under 45 days, because a detection program that takes a year misses the players it was built to find.
Strategic Negotiation
Business success often depends on negotiation leverage. Leverage is built long before the conversation happens — through positioning, alternatives and information — and very little of it can be manufactured at the table.
Representing footballers made this explicit in a way that running a telecom company does not: in a transfer window, the leverage you assembled beforehand is all the leverage you get.
Resource Efficiency
Build impact without relying on massive budgets. When VoxSun launched against operators with far larger marketing spend, the response was not a bigger budget but a different channel — strategic communication and digital positioning instead of advertising.
Constraint is a design input, not an excuse.
Discipline & Structure
Consistent execution beats sporadic brilliance. This is the pillar most people nod at and least often implement, because it is the only one with no shortcut.
It is also why I train daily in boxing, Brazilian Jiu-Jitsu and Judo. There is no faking preparation on the mat, and the feedback is immediate in a way business feedback rarely is.
Where to get it
How to Hit It Big in Business is available on Amazon and at major bookstores across Canada, the US and Europe.
TODO: add publisher, publication year, ISBN and page count — these are required for complete Book structured data — plus direct purchase links, and confirm whether a French edition exists
Frequently Asked Questions
- What is the “Hit Big Execution Framework”?
- It's the strategic business development framework I developed from years of building companies across telecom, communications, sports, and technology — built around five pillars: Opportunity Clarity, Execution Speed, Strategic Negotiation, Resource Efficiency, and Discipline & Structure.
- Why did you write How to Hit It Big in Business?
- I wrote it because most business advice focuses on strategy and ideas, when the real gap for most entrepreneurs is execution. The book distills what I learned building companies across very different industries into a practical method — not theory.
- Where can I find your book?
- “How to Hit It Big in Business” is available on Amazon and at major bookstores across Canada, the US, and Europe.
Related
The framework in practice, the writing around it, and speaking on the same material.